Overview
Partnering with Al Naseem Trading Company, Jordan’s leading Total Sleep Solutions provider, we implemented Odoo ERP to transform their operations. By digitizing processes, centralizing inventory, and introducing advanced CRM and reporting tools, Al Naseem gained real-time visibility, streamlined workflows, and empowered teams across all branches. This project not only modernized their business but also reinforced their leadership in the Middle East bedding industry.
The Client : Sleep Zone
Their passion for enhancing lives through better sleep perfectly aligned with our Odoo ERP implementation, enabling Al Naseem to modernize operations, strengthen customer engagement, and reinforce their leadership in the Middle East bedding industry.
Business Challenges
As the business continued to grow, Al Naseem Trading Company faced several operational challenges common to multi-branch retail organizations:
Heavy reliance on manual paperwork, slowing down daily operations
Limited real-time inventory visibility across branches
No centralized CRM system to manage customer relationships and sales follow-ups
Fragmented financial reporting with limited flexibility
Inefficient internal inventory transfers between branches
Manual attendance and payroll processes that required significant administrative effort
These challenges highlighted the need for a unified, scalable ERP system capable of supporting retail operations while aligning with Nuqul Group’s standards for governance and reporting.
The Odoo Solution
To address these challenges, Al Naseem Trading Company implemented Odoo ERP, deploying a fully integrated suite of applications tailored to its retail and back-office needs.
The implementation covered the following modules:
Accounting
Inventory
Sales
Purchase
CRM
Payroll
Maintenance
Geo-location Attendance
In addition, the solution included customized financial reports and integration with Microsoft Excel 365, enabling advanced reporting and management analysis beyond standard ERP outputs.
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Business Impact
The Odoo implementation delivered immediate and measurable value across the organization:
Paperless Operations: Manual paperwork was eliminated, reducing processing time, minimizing human error, and improving compliance and data accuracy.
Enhanced Inventory Control: Centralized management with real-time visibility across all branches improved stock availability, streamlined internal transfers, and reduced overstock/stock-out risks.
First-Time CRM Adoption: A centralized CRM empowered sales teams to track customer interactions, manage leads, and improve follow-up and service quality.
Advanced Financial Reporting: Customized reports with Excel 365 integration provided deeper insights, flexible analysis, and faster decision-making.
Automated HR & Attendance: Payroll and geo-location attendance automation reduced administrative workload and ensured accurate employee tracking across branches.
Results at a Glance
✔ Fully integrated ERP across retail, finance, and HR
✔ Improved inventory accuracy and internal transfer efficiency
✔ Centralized customer data and structured sales processes
✔ Faster, more flexible financial reporting
✔ Reduced manual work and operational bottlenecks